"Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)
Build affinity and understanding of the Red Bull brand and products within your network.
Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.
Deliver excellence with Red Bull's premium brand image in all activities and execution.
Know your territory like the back of your hand.
Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)
Build and maintain long-lasting collaborations with key stakeholders.
Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
Measure success by diligently tracking, analysing and reporting on performance and areas of growth and opportunity.
Matric required University degree preferred Sales and Marketing experience preferred. Previous experience working in the hospitality, night-life and/or FMCG industry preferred. Basic market knowledge and integration into local On Premise industry and community is beneficial. Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment. Strategic, innovative, commercially aware (shows understanding of sales and finance processes). Strong planning, prioritisation and organisational ability. Strong analytical ability (analyse sales and customer data). Street smart. Know what's going on in the streets – understand all groups of people, what every type of person has to deal with daily and know how to act around them. Self-aware and able to adapt communication, presentation and professional appearance according to audience and scene. Excellent communication, active listening skills and the ability to negotiate. Ability to work flexible hours (including nights and weekends). Full working knowledge of IOS and MS Office. Travel 90-100% THE TEAM
Red Bull Musketeer: Become a true brand ambassador
Red Bull Musketeers are the embodiment of the Red Bull way of life. Build genuine relations with bars, restaurants and events to turn brand love into can love!
Musketeer | Kimberley
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning
Find your meaning and use your strengths to achieve it!
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility
Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
Mastery
Love life, love work, love to challenge yourself!
Turn your talents into strengths to become excellent at what you do.
